Warner Brothers' streaming service was once HBO Go (2008), then HBO Now (2015), then HBO Max (2020), and then just … Max.
Only three short years later, the service is rebranding again.
This time it's going backwards, and we're getting HBO Max again.
Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering. It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach - leaning heavily on consumer data and insights - to best position itself for success.
Translation: Our customers didn't like us dropping "HBO" from the name.
The internet is all sorts of amused by Warner circling back:
Even Warner Brothers included a rather funny meme in their press release:
But this classic meme was my favorite:
Seriously, what's next?
Will X go back to being Twitter?
Will Not the Bee become Disrn once more?
Will Disney start making family-friendly movies again?
The possibilities are endless!
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