Co-founder of Cracker Barrel rakes new CEO over the coals for attempted rebrand

Image for article: Co-founder of Cracker Barrel rakes new CEO over the coals for attempted rebrand

Wolfgang Ramsay

Aug 29, 2025

Hey, woke white lady CEO, did you ever think about the man who started the company?

Well, he's still around.

Tommy Lowe, the 93-year-old co-founder of Cracker Barrel, was interviewed by a local news crew and he had some thoughts on the rebrand.

Lowe: 'Ahh, that's crazy. That's a bland nothin'. It's pitiful.'

Interviewer: 'Do you think she (the CEO) knows the story of Cracker Barrel?'

Lowe: 'I don't think so. I heard she was at Taco Bell. But what's Taco Bell know about a Cracker Barrel and country food? And the food is somethin' they need to work on. Spending $700 million to do that ... that's just throwin' money out the street.'

"What's Taco Bell know about a Cracker Barrel?" is 100% the funniest thing I've ever heard in an interview.

They could have consulted the founder and made a rebrand that respected his legacy and the customers.

But they treated him just like the Old Timer on the sign.


P.S. Now check out our latest video 👇

Keep up with our latest videos — Subscribe to our YouTube channel!