Walmart will no longer use synthetic food dyes in store-brand products

Image for article: Walmart will no longer use synthetic food dyes in store-brand products

Harris Rigby

Oct 2, 2025

Another one:

NBC News has the story.

Walmart announced Wednesday it will eliminate synthetic dyes from all its private-label brand food products. Those brands include Marketside, Bettergoods and Great Value, which is the nation's largest consumer packaged goods brand, found in 90% of households, according to NielsenIQ.

The retailer has set a full implementation deadline of January 2027. It also pledged to eliminate 30 other ingredients, including certain preservatives, artificial sweeteners and fat substitutes.

It's almost like everything that crunchy moms dreamed of happening under an RFK Jr. president is happening under the Trump presidency.

Will the change drive up prices, though? [Scott] Morris [senior vice president of Walmart's private food brands] acknowledged 'it's an item-by-item dynamic,' but emphasized Walmart's commitment to low prices. 'Our history is: We've done an outstanding job of shielding our customers from these moves,' he said.

Was this literally all it took to get healthier food?


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