It's not just the logo: Watch Robby Starbuck document Cracker Barrel's years-long slide into wokeness

Image for article: It's not just the logo: Watch Robby Starbuck document Cracker Barrel's years-long slide into wokeness

Harambe Harambe

Aug 23, 2025

You can argue that the new logo and redesign from Cracker Barrel, which everyone agrees sucks, isn't exactly "woke." It's just bad.

But what you cannot argue, largely thanks to this takedown from rightwing anti-woke cultural crusader Robby Starbuck, is that this is the culmination of a years long slide into wokeness from Cracker Barrel corporate.

Yep, Cracker Barrel just got Starbuck'd:

We've known about this for a while. We covered part of this back in 2023.

But we didn't know just how deep it really went.

The trans agenda, gay agenda, aid to illegal aliens, former woke Disney execs. The Barrel really has it all!

Cracker Barrel does not know what they got themselves into.

Is this what you want your Cracker Barrel dollar supporting?


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