The founders of Ben & Jerry's, the ice cream company whose main ingredient is virtue-signaling, are now looking to buy back their brand from Unilever.
Why? Because the multinational corporation doesn't want to be a megaphone for their leftist politics anymore.
Ben Cohen and Jerry Greenfield sold Ben & Jerry's to Unilever back in 2000 for a cool $326 million. And now, a quarter of a century later, they're upset that Unilever, which owns other ice cream brands like Breyers and Magnum, isn't letting them use the company as a personal soapbox.
Unfortunately for these two armchair socialists, Ben & Jerry's isn't for sale. Instead, Unilever is planning a demerger, spinning off its entire ice cream division as part of a broader cost-cutting strategy.
Even if it was for sale, with annual sales of $8.72 billion, Cohen and Greenfield would need some deep-pocketed backers if they actually want to make this happen.
Possibly they could ask "The Big Guy" for some cash. He's got plenty of it, and I hear he loves ice cream!
Cohen and Greenfield made their money, sold their company, and now they're mad that Unilever doesn't want to run an ice cream company like a progressive think tank?
Welcome to capitalism, guys!
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